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The JC Penny Ad That Wasn’t From JC Penny

Started by moby74 · 10 måneder dage siden

Probably a case of outsourcing gone wrong. An ad created by a third-party vendor, Epoch Films, without the knowledge of Saatchi & Saatchi, JC Penny’s ad agency, was entered in the Cannes Lions Awards, won the bronze award, but was a fake.
The video is actually a ... Continue reading »

2 comments

  • ad-critic

    1 år dage siden

    Funny that Saatchi has to scam ads like this when agencies like Crispin does cut through breakout viral and integrated work for big names and paying clients.

    I question the relevance of agencies like Saatchi, which can only do creative work by bypassing the client. This spot is done by Saatchi as no production agency will presume to be a client's ad agency by doing this to win awards.

    I don't really think this ad is really any good in that it does not tie with the tagline and fails to connect with the key audience for JC Penny i.e. parents.

    So what if it has gone viral? Interesting viral videos are a dime a dozen these days with limited lifespan. And most do not build brands or connect people to the brand in a meaningful manner.
    reply
  • moby

    1 år dage siden

    Yeah, I was having trouble understanding how wearing JC Penny would help one "get away with it".
    reply

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