http://theymightbecurlygiants.disqus.com/enSun, 29 Jun 2008 10:11:04 -0000http://curlywurlybooboo.com/2008/06/25/the-jc-penny-ad-that-wasnt-from-jc-penny/#comment-1520323Yeah, I was having trouble understanding how wearing JC Penny would help one "get away with it".mobySun, 29 Jun 2008 10:11:04 -0000http://curlywurlybooboo.com/2008/06/25/the-jc-penny-ad-that-wasnt-from-jc-penny/#comment-1520322Funny that Saatchi has to scam ads like this when agencies like Crispin does cut through breakout viral and integrated work for big names and paying clients.<br><br>I question the relevance of agencies like Saatchi, which can only do creative work by bypassing the client. This spot is done by Saatchi as no production agency will presume to be a client's ad agency by doing this to win awards. <br><br>I don't really think this ad is really any good in that it does not tie with the tagline and fails to connect with the key audience for JC Penny i.e. parents.<br><br>So what if it has gone viral? Interesting viral videos are a dime a dozen these days with limited lifespan. And most do not build brands or connect people to the brand in a meaningful manner.ad-criticSun, 29 Jun 2008 01:17:06 -0000